Personal
Research

We care about people—their opinions, their doubts, and their decisions. That’s why we are committed to more human-centered research, where technology is simply a means to facilitate meaningful conversations between people. You, us, them. Client, agency, consumers. Here, research is something personal.

Meet Us

We want to get to know you, and we want you to get to know us. So, who are we?

Commitment

We are a small team, which means total commitment to every project. What matters to you, matters to us.

Experience

We are a senior team. With enough experience to understand your needs and offer solutions that work. Nothing more. Nothing less.

Flexibility

We are flexible and agile, because we know things change quickly and there’s no time to waste. We adapt to you, not the other way around.

Passion

Above all, we are defined by how we work—dedication, sincerity, and empathy to get closer to consumers, understand our clients better, and always remember that beyond the numbers, our work is about people.

In short, we believe research should always be something personal.

How Do We Work?

Usable Technology

We love technology, especially the kind that helps us do things faster, easier, and better. Combining the right technology with the best methodologies helps us add maximum value to every project.

AGILE STUDIES

When you need key KPIs as soon as possible, we deliver qualitative and quantitative insights within days, with full involvement from our senior team.

CASE STUDY

AGILE STUDIES

Studies where short-term execution is prioritized to deliver answers to immediate, tactical needs. Depending on the target characteristics and objectives, results can be obtained within just a few days, accompanied by an executive, actionable report.

Cs agile

CASE STUDY: About to launch its own campaign, our client saw a competitor beat them to market with a similar message, urgently needing to confirm that their strategy was still valid.


After quickly aligning on the objectives to explore, we launched a CAWI the very next day, also conducting interviews with eight consumers to confirm their understanding of, and comparative evaluation between, the two campaigns.

In just one week, the results allowed the client to revise their campaign claim to include a key driver the competitor had overlooked in their communication, leading to improvements in awareness and positioning in the post-test advertising assessment.

AD HOC ONLINE STUDIES

Online methodologies are the new standard for most ad-hoc studies, allowing for tighter budgets and quicker turnaround times.

CASE STUDY

AD HOC ONLINE STUDIES

Online methodologies revolutionized quantitative research over twenty years ago by reducing costs and speeding up processes.

The normalization of videoconferencing during the 2023 pandemic finally removed the last hesitations around online qualitative research, granting access to more dispersed and representative samples at a much lower cost.

Cs adhoc

CASE STUDY: Faced with declining sales in its category, our client needed to make changes—not only in terms of product and distribution, but also communication and branding.


With an open and exploratory approach, we conducted a series of online focus groups in just four days, segmenting the target audience by region, population size, and life stage to achieve broad national representation mirroring the brand’s consumer profile.

Based on the results from this qualitative phase, we developed an online questionnaire for the general population, which allowed us to quantify some of the detected insights and offer the brand various actionable opportunities to relaunch the category

IN-PERSON
STUDIES

When necessary, we go out and talk to consumers face-to-face, have them test products, visit their homes. Sometimes, you really do have to be there.

CASE STUDY

IN-PERSON STUDIES

Although less frequent, in-person studies remain essential in many situations, allowing participants, researchers, and brands to interact in a more direct and meaningful way.
Face-to-face techniques can be carried out in specialized facilities, at the client’s home, at the point of sale, or in any location that brings key value to the study.

CASE STUDY: As part of their ongoing innovation strategy, our client needed to test a new product development, comparing it to the traditional format both overall and by specific organoleptic and experiential attributes.

In street-level venues in three of Spain’s largest cities, we recruited 320 category consumers to participate in a blind product test, tasting two products (new and traditional) prepared in two different ways.

From among the participants in all three cities, twelve people were selected in real time based on their preferences to take part in fifteen-minute online interviews, diving deeper into their reasons for preference and exploring their usual consumption context for creative insights to inform the upcoming launch campaign.

NEW
METHODOLOGIES

We incorporate Neuromarketing, Big Data, or AI tools into projects when needed, collaborating with reliable, specialized partners.

CASE STUDY

NEW METHODOLOGIES

Studies where technology takes center stage, enabling us to access information that would otherwise be unattainable, or to obtain it in a more efficient and optimized way.
Neuromarketing, particularly valuable in ad pre-testing, product tests, or other studies where measuring emotional response to a stimulus is required.

Big Data—a generic term for the study of market habits, analyzing, for example, online behaviors, purchase receipts, or content consumption.
AI-assisted research allows us to blend qualitative and quantitative methodologies, such as gathering open-ended opinions from a large number of users using real-time, AI-assisted moderation techniques.

Cs nuevasm

CASE STUDY: Our client wanted to understand the decision-making process of their target audience when it came time to renew their service contracts, and how this process was influenced by the communication efforts of various market players.

Continuously and in real time over the course of a year, we analyzed the online behavior of over 10,000 panelists, collecting their searches, browsing, and purchases related to the category. This allowed us to identify the information and comparison process users followed, the brands that shared the journey, and the impact of campaigns throughout the entire process.

Additionally, we were able to identify 200 users—particularly relevant due to their actual behavior—to whom we sent a questionnaire to test different service proposals.

Bcn skyline

Our Scope

We Are Local Experts

We are specialists in our market.

We conduct research for national and international clients in Spain, providing advice and ensuring results.

From big cities to rural areas, we research for companies and organizations across all sectors, helping them listen to, get to know, and understand Spanish consumers.

…But Also Global

Thanks to the reach of online methodologies and a broad network of partners in key markets around the world, we help our clients carry out their research wherever they need it.

This has allowed us to conduct qualitative and quantitative research in France, Germany, the UK, Italy, the USA, Mexico, and more—managing the entire study from here, so we can bring our clients closer to any target audience worldwide.

And of course, we love our clients

For their trust, their challenges, and for believing in people alongside us

TOWA

Pharma

Pyrex

FMG

L’ORÉAL

Beauty

IQS

Education

Fruityline

Consumer

ARAG

Insurance

AECOC

Institutional

Bimbo

Consumer

Blevit

Consumer

Colnatur

Pharma

Heura

Consumer

Firma

Consulting

Madrid Townhall

Institutional

La Bella Easo

Consumer

Seat Mó

Mobility

Publicis Group

Consulting

Matrix

B2B

Sorribas

Consumer

Social Brand

Social Brand
Consulting

Selena

B2B

Go-Tan

Consumer

Ebro

Mobility

Cupra

Mobility

Meet the Team

Behind every data point, every figure, and every opinion, there’s a person, a story, a face. And behind every one of our projects, every proposal, and all our hard work, is our team.

Ramon

Ramón

General Manager & Quantitative Lead

Perfectionist, thorough, and tireless. He says he’d like to escape to a desert island, but we all know he loves this too much.

Andreu

Andreu

Qualitative Lead

Curious, enthusiastic, and versatile. He can’t resist a good conversation—even when he’s not allowed to record it, take notes, or analyze it later.

Marta

Marta

Quantitative Analyst

Methodical, organized, and optimistic. Nothing makes her happier than discovering a correlation no one else has spotted before.

Xavi

Xavi

Qualitative Analyst

Thoughtful, calm, and sincere. Give him a set of good transcripts and he’ll fix the world.

Michelle

Michele

Qualitative Analyst (Germany & UK)

Efficient, determined, and ambitious. Our insider in Germany, helping us understand why we’re all so different, yet so alike.

Salma

Salma

Qualitative Analyst (France & Maghreb)

Reliable, observant, and detail-oriented. We wanted a bridge between cultures, but she always gives much more.

Let’s Talk!

Tell us how we can help you.

Ramon Viver
+34 680 455 330
se.hcraesernaelobfsctd-6964f8@revivr
Andreu Costa
+34 616 497 003
se.hcraesernaelobfsctd-7bb272@atsoca
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